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About the Book
The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.
Other important updates include:
- Expansion of the THINK section to better position itself as a platform for approaching the rest of the book and the marketing process overall.
- Enormous improvements to the Market Research and Strategy chapters and the addition of a Content Strategy chapter.
- New Usability Design chapter.
- Expansion of the Video Marketing and Mobile chapters to reflect the growing importance of these areas in the digital landscape.
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