Download : The Lean Startup - How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

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Description :

Most startups fail, but many of these failures are avoidable. The Lean Startup program is a new approach that is being adopted worldwide, changing the way companies are built and launching new products.

the author defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is absolutely true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. The common denominator between them is the mission to break through this mist of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters more capital-efficient companies that foster human creativity more effectively. Inspired by lessons learned from lean manufacturing, it relies on "certified learning", rapid science experiments, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and teach customers what they really want. It enables the company to change directions with agility, changing plans inch by inch, minute by minute.

Instead of wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to constantly test their vision, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in an era when companies need to innovate more than ever.