Influence - The Psychology of Persuasion

Description :

Influence, the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these concepts. Dr. Robert Cialdini is the leading expert in the rapidly expanding field of influence and persuasion. This critically acclaimed book resulted over thirty-five years of rigorous, evidence-based research along with a three-year study program on what drives people to behavior change.

You'll learn the six general principles, how to use them to become a skilled persuasive - and how to defend yourself against them. Ideal for people in all walks of life, the Principles of Impact will transport you toward profound personal change and act as a driving force in your success.